Water treatment business--"developing world first" approach to innovation proving tough

This might suggest an interesting dual market opportunity to develop further.

"Does selling to the developing world put the brakes on innovation? It may have sold its products to 130 countries, but a "developing world first" approach to innovation is proving tough to finance for water treatment business DelAgua."

http://www.telegraph.co.uk/finance/businessclub/8379268/Does-selling-to-the-developing-world-put-the-brakes-on-innovation.html